MCU fans are starting to feel franchise fatigue, study finds

Over the past decade, as the Marvel Cinematic Universe and DC Universe have grown, there has been a growing discussion of superhero fatigue, often dismissed as each new comic book film has proven to be more successful than the last. A new study shows that could change.


As Variety reports, a study conducted by Fandom found that 36 percent of Marvel fans felt tired of the number of releases per year, while 20 percent of DC fans felt the same way. The study was conducted among 5,000 entertainment and gaming fans between the ages of 13 and 54. Still, the vast majority of MCU fans, 81 percent, will continue to watch whatever the franchise releases are, while 67 percent of DC fans will do the same.

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The participants in the study were divided into four different groups based on their enthusiasm for superhero media. These groups were the most dedicated “proponents,” review- and marketing-influenced “intentionalists” who make up the largest segments of a fandom; Hype-addicted “culturalists” and franchise-tasting “flirts.” About half of Marvel and DC’s respective fandoms are culturalists and flirts.


The MCU and DCU expand

The Marvel Cinematic Universe has been expanding faster than ever since 2019 Avengers: Endgame. Phase 4 was by far the largest, including seven feature films Shang Chi and the Legend of the Ten Rings, Doctor Strange in the Multiverse of Madness, Spider-Man: No Way Home and Black Panther: Wakanda Foreverin addition to a number of Disney+ shows such as WandaVision, Loki, The Falcon and the Winter Soldier, Mrs Miracle, moon knight and more. Many of these titles have introduced a number of new superheroes and villains beyond their titular characters.

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Warner Bros. Discovery’s DCU was also expanding during the same time span, albeit at a slower pace. The superhero cinematic universe has spawned titles such as birds of prey, Wonder Woman 1984, The Suicide Squad and recently Black Adam. This is the top of the HBO Max series, peacemaker. It’s worth noting that Warner Bros. itself has undergone a massive transformation, with new plans being developed for the film franchise. The merger between Warner Bros. and Discovery resulted in the cancellation of bat girlbut it obviously also led to actor Henry Cavill’s apparent return as Superman in the upcoming man of Steel Consequence.

Marvel Cinematic Universe titles are available to stream on Disney+. The entirety of the DCU can be viewed on HBO Max.

Source: Variety

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