Why Black Adam Released Digitally Earlier Than Expected

Black Adam star Dwayne Johnson reveals there was a strategic reason Warner Bros/DC Universe released the film early on digital.

Black Adam Star Dwayne Johnson has revealed the strategic reason why the DC Universe film is already out on digital.

In a message he shared with his fans Twitterthe actor explained that the decision to publish Black Adam Early on, going digital was a strategic move to take advantage of the upcoming holiday season. “We fired Black Adam yesterday [Nov. 22]’ Johnson said. “We thought it was a strategic release to go to all digital platforms as we are still in theaters as we head into the Thanksgiving holiday and of course the Christmas break, Hanukkah holiday. So you can enjoy Black Adam still in theaters and surely enjoy The Man in Black at home.” The decision seems to be paying off, as the actor also revealed that “Black Adam is the number one movie on iTunes.”

RELATED: New Gods: Tom King opens up about his and Ava DuVernay’s canceled DC movie

Black Adam has achieved notable success at the box office since its theatrical release in October. After starting at $67 million, the DC film has now earned $158.4 million domestically, with current worldwide gross of $368.2 million. The film has now surpassed 2019’s lifetime box office earnings Shazam!grossing $366.1 million worldwide. Black Adam is still playing in 3,372 theaters, with Johnson stating in the above message to his fans that he expects the film’s ultimate box office balance to be between $375 million and $400 million.

What’s next for Black Adam?

Johnson has announced that he wants to develop one Black Adam vs Superman Film in which his powerful anti-hero meets Henry Cavill’s Superman. Cavill, who returned from the DCU as the “Man of Steel” after a lengthy absence Black Adam‘s mid-credits scene has also expressed interest in seeing the two titans battle it out on the big screen. However, Johnson has stated that there is much more long-term storytelling to be done before this historical one [DCU] Showdown and other new characters to establish [before the Black Adam/Superman fight].” A Black Adam vs Superman The film also needs approval from new DC Studios heads James Gunn and Peter Safran, who took over the position shortly after Johnson’s Black Adam comments were made. The duo are currently busy finalizing a long-term plan for the DCU, which will be presented to the Warner Bros. Discovery team over the next two months. At the time of writing it is unknown if Black Adam, Cavill’s Superman and the rest of Black AdamThe characters of are part of these plans.

RELATED: Henry Cavill’s Superman Return May Already Be in Danger

Black Adam Johnson plays the titular anti-hero who is rescued from his earthly tomb 5,000 years after being bestowed with the almighty powers of the ancient gods. Ready to unleash his unique form of justice on the modern world, Black Adam’s brutal tactics draw the attention of the Justice Society. Despite successfully stopping the Justice Society from stopping his killing spree, Black Adam joins forces with the superheroes to stop a force more powerful than Adam himself that threatens to destroy the world.

Black Adam is currently available in cinemas or digitally.

Source: Twitter


Categories DC