Actress Holly Taylor helps Kean University professor publish latest book


originally published: 19.11.2022

Kean University graduate and television star Holly Taylor designed the cover and interior illustrations for Kean Distinguished Professor Robin Landa’s book. The New Art of Ideas: Unleash your creative potential.

(UNION, NJ) – Kean University Distinguished Professor Robin Landa’s 25th book was published with the seal of approval of a celebrity this month when her former student, Kean graduate and television personality Holly Taylor hosted an Instagram Live session for her 109,000 followers.

Taylor designed the cover and interior illustrations for Landa’s book, The New Art of Ideas: Unleash your creative potential. Raised in Wayne, New Jersey, the actor plays Angelina Meyer on the NBC/Netflix series manifest and is known for her role in the FX series The American. In 2021, she graduated summa cum laude from Kean’s Michael Graves College with a Bachelor of Fine Arts degree in Graphic Design/Interactive Advertising.

“Holly was my student and I was her advisor,” Landa said. “When I was planning the book, Holly was working on it manifest and had a lot of downtime on set. I needed someone who was brilliant and talented but also responsible and Holly met every deadline, even with her full-time acting streak.”

Taylor said she wanted the lime green cover and the black and white illustrations inside to be “clean, modern, gender neutral and eye-catching.”

“When designing the book, it was important that it be accessible and accessible to all people and professions, so that people seeing the book on the shelf wouldn’t think it was just for men or women or creatives,” Taylor said . “I thought bold shapes would really help.”

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The book details an idea generation technique that Landa has taught her students throughout her 35-year career to help them overcome the frustrations that can arise when trying to come up with new ideas for projects.

“The book is about how to come up with ideas, valuable ideas that benefit individuals, society, living beings and the planet,” Landa said.

Landa’s method is called the Three Gs – Goal, Gain and Gap. Setting a goal, identifying a gap that needs to be addressed, and evaluating the goal and gap for gain or benefit is the spark of an idea, she said.

Taylor said of the book, “It’s a great gift for anyone because you can apply it to whatever career you’re in.”

For Landa, the motivation to generate ideas is what she calls the triple bottom line – people, planet and profit, in that order. She herself follows this altruistic code by donating a portion of the royalties from all her books to student scholarships at Kean’s Robert Busch School of Design.

Landa also launched the book with a virtual panel discussion for 30 design professionals who logged on to the discussion The new art of ideas and what it offers to industry creatives and design educators. A third book launch will take place on Monday 21st November at the Kean. Taylor is expected to be present.

Landa, whose best-selling books are Graphic design solutions and advertising by design, has a busy writing schedule outside of her teaching duties at Kean. Another of her books Strategic Creativitycame out in June and she is currently taking notes Shareworthy storytelling for advertising with Greg Braun, retired Global Chief Creative at Commonwealth//McCann in Detroit.

Both Landa and Taylor said they have a good working relationship and would welcome an opportunity to work again.

“I am eternally grateful to you for your talent,” Landa told Taylor. “Be careful I might ask you to do the next one.”

“I’d love to,” Taylor replied. “Any project with you, Robin, you don’t have to ask — I’m signed up.”

founded in 1855, Kean University is one of the largest higher education institutions in the region with a very diverse student, faculty and staff population. Kean continues to play a key role in teacher education and is a center for educational, technological and cultural enrichment serving more than 16,000 students. The university’s six colleges offer more than 50 undergraduate programs, seven doctoral programs and more than 70 graduate study options leading to master’s degrees, professional diplomas or certifications in a variety of academic subjects. With campuses in Union, Toms River, Jefferson and Manahawkin, New Jersey, and Wenzhou, China, Kean University furthers its mission by providing affordable and accessible world-class education.

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